The tern commercial communications refers to any publicity activities

intended as part of a marketing process for goods or services.

the main activities associated with commercial communications are advertising, public

relations, sales promotion, direct marketing, events marketing and commercial sponsorship.

Within the broad term, advertising can be understood to be commercial messages carried by television

,newspapers and magazines, telephone and fax, direct mail, internet and interactive media, cinema, radio,

outdoor (poster, sports stadiums, buses, taxis, train, truck sides) and other nontraditional media, covering

anythinh from backs of bus tickets to skywriting.

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