1. there must have been fairy tales, fables, folk tales, myths or whatever name we choose to give them ever
since the world began. they are the common property of the whole human family and are as universal as human speech.
those wise people wo have made a careful study of literature tell us that they all characterize in some way the constant
struggle that is going on in every department of life. we are not obliged to think of these delightful storise as each having a meaning. our enjoyment of them will not be less even if we overlook that sied.

제가 머리가 딸리는 건지 뭔 말인지 모르겠어요 ㅠㅠ 앞에서 계속 반복되는 they가 첫번째 줄의 fairy tales, fables, 등등등을 가리키는 건가요? 해석말고 의역좀 해서 무엇을 말하는것인지 자세히 좀 갈켜주셨으면 정말정말 감사하겠습니다.2. there are lots of companies experimenting with paying consumers to contribute to online crowd widom initiatives. this is now new. market research firms have long paid people to participate in surveys and focus research firms have long paid people to participate in surveys and focus groups. etc. we will quickly see two tyeps of crowd wisdom collection
methods become common. the first is the current approach, where people contribute for free or in exchange for som service or benefit. the second will be paid crowd wisdom collection efforts, where contributors are paid to participate.
in both cases the collection group will end up with ownership rights over the crowd wisdom but contributors will likely
get increasing amiunts of value for their input.

이 지문에서 대중의 아이디어 창출방법이 보편화 되는 두 가지 방법이 있다고 하잖아요. 근데 첫번째 방법은 무료, 또는 서비스나 이익에 대한 교환조건으로기여하고, 두번째는 아이디어를 수집하려는 노력에 기여자가 참가해서 돈을 받는다고 하잖아요. 그런데 마지막 문장에 나오는 돈을 더 많이 받는 기여자는 첫번째 경우의 사람들인가요 아니면 두번째 경우의 사람들인가요? 도무지 이해가 안간다는...

급해서 좀 많이 횡설수설한테 최대한 빨리 답변부탁드립니다!