1. however, imagine that a private company decided to put on a fireworks display. it would surely have trouble selling tickets to the event because its potential customers could see the fireworks even without a ticket. because people would be free riders rather than ticket buyers, the company would fail to produce the efficient outcome

밑줄 친 잠재적 고객이 누굴 말하는거죠?
본문내용이 잘 이해 되지 않아서요.ㅜ
시에서 하는 불꽃놀이는 돈을 주고 본다는 이야기 인가요?
아니면 그럼 사기업에서는 왜 표를 파는데 어려움을 겪을까요? ㅜㅜㅜㅜㅜㅜ
의미를 알고 싶어요 ㅜㅜ