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영어고수님들~~

imagine being handed a jar containing ten cookies and being asked to remove one, take a nibble, and rate it for quality and taste. now imagine being asked to perform exactly the same task but this time being handed a jar containing just two cookies. it would seem reasonable to think that the initial number of cookies in each jar wouldn’t affect your ratings. reasonable but wrong. according to work conducted by psychologist stephen worchel, cookies taken from a jar that is almost empty taste significantly better than identical cookies taken from a full jar. why should this be the case? how much we desire and treasure an object depends, in part, on . a jar crammed full of cookies suggests that the contents are plentiful. in contrast, a nearly empty jar suggests that the cookies are scarce, and therefore significantly more desirable.

① how easy it is to obtain
② what you give up for it
③ who is paying the cost
④ what is needed to get it
⑤ how many people want it