이것도 좀 부탁 ;;
염치는 없지만요 ㅠ
영어책으로 공부하다보니깐, 흐름 파악이 잘안되서요 ;;two mental processes in decision making
There are two fundamentally different mental processes at work in choice decisions. We have already considered the most obvious one, the weighing up of alternatives. But there is another process that consumers and adver-tisers tend to be less conscious of. Weighing up the alternative is one thing Which alternatives get weighed up is another!