the two authors warn the reader that in order not to be brainwashed by seducing capitalist “megaspectacles” on the internet, the individual must be “technoconscious” or “media literate.” however, the ways to achieve this goal are fairly vague in their book. best and kellner are also curiously silent, or perhaps intentionally indifferent, to the possible brainwashing and manipulation of individuals by marxist demagogues on the internet. capitalists and capitalism are the only culprits. capitalism has flaws to be sure, and yet it may not be that evil, especially compared to communism.