robert ferber from illinois university had respondents rate a list of occupations and found that the maximum or minimum ratings occurred on the one presented first, regardless of the ordering of the occupations.
해석)
일리노이 대학의 robert ferber는 응답자들에게 여러 직업들의 리스트에 등위를 매겨보도록 하였고, 그 직업들의 순서와 상관없이 처음에 제시된 직업이 최고 또는 최저의 점수를 받았다는 것을 알게 되었다
전체 지문)
order effect is the prejudicial impact that the presentation order of a question, idea, answer, or product has on a respondent. whether the item is located in the first, last, or middle position sometimes affects the selection of or response to that item. there have been several studies that have noticed an order effect when an early stimulus acts as a frame of reference for later stimuli. robert ferber from illinois university had respondents rate a list of occupations and found that the maximum or minimum ratings occurred on the one presented first, regardless of the ordering of the occupations. in another study, the subjects were asked to rate a beverage on intention to buy on a scale ranging from “definitely would not buy” to “definitely would buy.” the first beverage tasted was rated significantly higher.
질문)
이 글이 순서가 응답자에게 편견을 갖도록 영향을 준다는 글인데,
윗문장도 처음에 제시된 직업이 최고 또는 최저의 점수를 받았다는 것을 알게 되었다. 라고 되어있듯이 처음이라는 순서가 최고나 최저의 점수라는 결과를 초래 한건데 왜 빨간색부분처럼 직업들의 순서와는 상관이 없다고 나와있는지 이해가 안가네요 ㅠㅠ
상관있는거 아닌가요 ㅠㅠ